Service Systems Laboratory

Today's organisations demand new models for value creation and innovation. The target of an organisation can no longer be customers on the mass market. Instead, the individual customer will be put on center stage where she takes on new roles in the creation of value and innovation together with the organisation. In other words, customers are no longer only consumers but active co-producers of value in a value network. In such networks, a flexible cooperation with multiple vendors and other business partners is needed in order to provide tailored solutions for each individual customer. The role of organizations will be to continuously reconfigure networks of customers, vendors, suppliers, and other business partners.

The purpose of the Service Systems Laboratory is to increase the visibility and use of research results at DSV within the area of service systems. Results from existing projects and other research will be transformed into a form with high visibility. The anticipated results from such a lab would tentatively be both new services and service-based end-to-end processes and models for service engineering. Services will be realised in the form of proof-of-concepts and demonstrators. The lab will focus on, but not be limited to, open source software for implementation. Apart from researchers, stakeholders would be end-users, systems developers and managers, as well as public organizations, NGOs, and policy makers. Students at DSV would also benefit from the results of the lab in courses and for theses. The lab should include processes for decision and policy support, development, as well as tests and user training. It would provide a neutral ground for different stakeholders to build and evaluate new ideas for service systems, and it could serve as a platform for integrating the work of several research groups at DSV.

Petia Wohed, Gustaf Juell-Skielse and Erik Perjons will be engaged in the Service Systems Laboratory.